Corona Labs, the 2D game and app developer now owned by Perk Inc., just announced an attribution partnership with mobile analytics firm Kochava. In addition, the company has launched a series of new monetisation plugins for ironSource, KIDOZ and Amazon IAP v2.0, which will come integrated into the Corona Marketplace. The latter provides Corona’s 300,000+ developers access to a selection of built-in tools.
Corona Labs Plugin directory
Commenting on the partnership, Gil Shoham, CRO and Co-Founder of ironSource, says:
“We’re excited to partner with Corona Labs to significantly boost ad monetization for its developer community. This partnership will give Corona Labs developers the ability to manage and optimize multiple ad networks, maximizing eCPMs and fill rates by creating an inventory marketplace in which advertisers compete. Developers who integrate our plugin can deploy high-definition rewarded video, interstitial, and offerwall ad units seamlessly, benefiting from our global demand without another SDK integration.”
Existing Corona clients will gain access to the new Amazon IAP v2.0, ironSource, KIDOZ, and Kochava plugins immediately from the Corona Marketplace. Developers can add lines of code to use their Corona apps.
As it becomes harder to compete in today’s app environment, developers should be able to gain a clear overview of their acquisition channels. In addition, measuring their users’ lifetime values is critical to success and ROI, finds Chris Blair, Global Business Development, Kochava. He adds:
“That’s exactly what the Kochava – Corona Labs partnership delivers. […] The simple, yet powerful integration of the Kochava plug-in gives Corona developers turn-key access to over 2,200 media sources including Facebook, Twitter and Google and includes a full suite of app marketing products to help developers efficiently acquire new customers and optimize user engagement. We are so confident Corona developers will immediately benefit from utilizing the Kochava platform we are offering an exclusive 60-day free trial of our service to get them off and running.”