Cloud game streaming technology company, Ubitus Inc., and Japanese mobile advertising company, D2C R, have announced the launch of their joint digital ad service “C2P” (Click2Play) in Japan. Mobile users now get to try mobile games and apps before they download them.
Ubitus and D2C launch Click2Play
The new solution is based on Ubitus’ patented GPU virtualisation and real-time streaming technologies and aims to enhance the user experience whilst boosting engagement rates. C2P is based on HTML5 and runs on iOS as well as Android. Mobile users no longer need to download an app in order to test it. Instead, they can click on a banner or video ad and instantly play games or run an app trial on the cloud. Yuta Tokura, Director, D2C R, says:
“The values of Click2Play (C2P) in my perspective can be twofold: firstly, it creates a new way of interactive advertising as a marketing vehicle; secondly, APP and game developers can take advantage of the trial user’s reactions and feedback through test play via C2P to improve their products.”
Ubitus has a history of partnering with gaming developers and telecoms providers in Japan. It now has the necessary foundation to roll out C2P, able to support a large number of users through its technology. Wesley Kuo, CEO, Ubitus, adds:
“We are honored and exuberant to announce our new milestone, by leveraging our technological strengths underneath cloud-gaming, in the digital advertising arena with C2P. When Ubitus’ technological strengthens in cloud gaming meet with D2C R’s dominant position in digital marketing and advertising arena in Japan, in my eyes, it’s the dawn of a new era in Digital Marketing and the path to the future for the Advertisement Industry.”