Dana Zulikan, Director Of Partnerships Somoto, Talks Cross Platform App Distribution And Positive ROI


Dana Zulikan is the Director of Partnerships at Somoto Ltd, where she has been for more than 4 years. With her previous experience at organizations such as Babylon Ltd. (TLV: BBYL), she has more than 8 years professional experience in digital marketing, partnership management and global advertising. Tabatoo is a part of the Somoto Ltd. Group. 


What is Tabatoo by Somoto and what do you offer?

Tabatoo is one part of the Somoto Ltd. Group that specializes in cross platform application distribution. (Genieo and Tersertude are also among the Somoto Family) Tabatoo, is a premium mobile network and SDK solution. We are working with the most cutting edge, proprietary technology which allows us to adjust quickly to partner’s needs and demands. We focus on all aspects of mobile monetization, including but not limited to In-App, Mobile Web and Video. We are always open to new, exciting and strategic partnerships; however, we are not in it for the quick dollar. We really focus on those partners who are looking to work together long term.

What types of clients do you work with?

Although we do work with other media networks, as well as RTB and exchanges, a growing number of our partners are direct dealing with in-app placements, mobile web as well as video.

What countries are you focused on and where are you seeing the most growth?

We have worldwide reach. However, our strongest territories are English speaking and other tier 1 GEOs.

What tips do you have for mobile networks that want to maximize their revenue on every install?

Work with Sub IDs in addition to post events. This will help both sides to communicate and understand exactly what sources are working the best, in turn allowing for long term partnerships and positive ROIs. In such a fluid, quickly evolving market place, I advise to always keep your head up and eyes open.

What do you think are the most important trends in app marketing right now?

Without a doubt the growth in video ad marketing for apps. If you are not using those to acquire quality and relevant users you are passing on the most lucrative players out there. Although it does take persistence and spending its proven to deliver strong ROI, in some cases of over X7 for an entire campaign.

What mobile devices do you use?

I personally use an S6 and iPad. About half the team use iPhones. Naturally all team members are fluent with both platforms… I guess in this industry, it is a must, right.

Other than Facebook and Instagram?

Snapseed and Photoblender are two of my favorites. Houzz and Pinterest are also along this list.

What do you think about the Apple Watch?

Great for a limited number of functions like checking calendar, messages, recording meetings etc. I don’t see it replacing smartphones anytime soon though.

You can visit the Tabatoo by Somoto website here.