Demand for TV ad slots to market apps surges during fourth quarter, says Quaid Media
Quaid Media, the mobile marketing and TV expert, has seen demand for its TV app advertising slots surge in line with Thanksgiving and the run-down to Christmas. The company saw ad slots booked more than 50x that of Q4 2014. In addition, the company reported a rise in demand during Q4 2015, compared to the rest of the year, with over 12,000 spots booked in the first three quarters in 11 countries compared to 14,000 spots during Q4 alone.
Quaid Media Burst TV app
Volker Dressel, General Manager, Quaid Media says:
“2015 has been the year when app marketers have really started to leverage TV as an important marketing channel. Marketers are recognising TV’s unsurpassed brand building power to acquire new users and create a ‘halo effect’ that enhances campaigns running across other marketing channels.”
With higher than average viewing figures, the fourth quarter is a key time for marketers to book TV ad spots in order to reach their target audiences across the holidays. Average TV viewing statistics in the US on Thanksgiving range from 25-50m viewers.
Josh Rinsky, VP Sales and Business Development, Quaid Media, adds:
“There are some great opportunities ahead for mobile app developers to leverage TV. For example, the days after Christmas when everyone has their new smartphone or tablet represents a great time for app advertisers to target new customers versus the pre-holiday shopping period when retailers have their biggest quarter and will be booking a lot of slots.”