Geolocation solutions provider, Digital Element, has announced that it will showcase its latest mobile advertising technology solutions at the ad:tech New York event, Nov. 2-3, 2016. The company creates IP intelligence and geolocation technology which allows businesses to reach audiences across various screens and remain engaged on their mobile devices.
Digital Element announces new mobile ad tech solutions
Rob Friedman, Executive VP, Digital Element, explains that a good mobile marketing campaign truly hinges on delivering contextual relevance that’s valuable at the right moment in time.
“A person’s location can provide much more insight about who they are based on demographic and other lifestyle contextual assumptions. We want marketers to understand that IP-based data plays an important role in both the mobile and connected digital world.”
Mobile attribution and marketing analytics company, AppsFlyer, has already deployed Digital Element’s NetAcuity Pulse solution which offers IP targeting that lets clients target mobile and connected traffic.
NetAcuity Pulse taps a network of IP location information coming from mobile traffic, on-device location transactions as well as infrastructure analysis of a user’s online history. This allows the technology to generate a full audience location insight, whilst ensuring user privacy.
AppsFlyer has been implementing the technology to provide its own clients with improved geographic information for campaigns. It’s easily accessible via AppsFlyer’s analytics dashboard.
More recently, AppsFlyer has also integrated Digital Element’s proxy data to help fight off mobile ad fraud by identifying responses from non-human bots and uncover fraudulent ad traffic.
Eran Lefler, Vice President of projects at AppsFlyer, explains:
“Mobile ad fraud is a real and growing problem. Our active fraud solutions are designed to give mobile marketers the clarity and confidence they need to optimize their campaigns and improve their overall performance.”