Dmg Partners with Appnexus on Mobile Advertising
dmg’s performance expertise and its proprietary optimization technology has helped its mobile department to deliver some impressive growth figures over the past couple of years. Mobile has become a very significant portion of the company’s revenue and in 2014
- dmg’s mobile department revenue grew by 60%
- Its mobile ad network revenue grew by 120%
In early November dmg’s successful mobile advertising innovations were highlighted on stage at the AppNexus Summit New York — the result of the company’s partnership with AppNexus to build a new, collaborative and integrated mobile offering.
The goal for dmg is to take a leading role in a more developed mobile exchange market, one that gives marketers and publishers a real advantage in this rapidly growing channel and they plan to expand its mobile performance business into world of RTB.
Eliav Moshe, Senior VP of Mobile at dmg had this to say:
“Our close relationship with AppNexus and the constant growth [of the mobile environment] set a natural foundation to build a collaborative mobile offering. The potential in this pilot is huge. Right now the mobile market is very fragmented, and together AppNexus and dmg are building a new system for future market needs.”
A video talking about the partnership was released on dmg’s Website. See it here http://dsnrmg.com/introducing-dmgs-mobile-pilot-with-appnexus/
Introducing dmg’s mobile pilot with AppNexus