Dmitry Pochinin, Publishers team Director of Clickadu Talks Mobile Advertising
Dmitry Pochinin, Publishers team Director of Clickadu. Before Clickadu, he was head of sales and advertising department at Topface, one of the leading Dating services all over the world. He talked about how Clickadu adserver technology drives best monetization capabilities for publishers.
What is Clickadu and how are you positioned in the market?
Clickadu is an internet advertising network for web and mobile channels. We’ve got high expertise in revenue maximization for publishers and advertisers.
What types of clients do you work with?
We are currently working with publishers, advertisers and other networks.
What geographies are you focused on and where are you seeing the most growth?
Actually our company is working worldwide, strong GEOs are: Asia, North America, Pacific Islands and several European countries.
Clickadu mobile ad network
What are your main tips for successful mobile advertising marketing?
Good creatives and promo materials can push your campaigns way forward so a/b testing is a must.
What do you think about mobile web ad potential in the mobile app era?
The trends show that mobile web ads were mainly replaced by native ads but it is still a great source of quality traffic for advertisers. We advise everyone to test both and see what performs better.
What are your thoughts about re-targeting? Do you see it as an effective ad tool or an evil that consumers have to deal with?
Re-targeting can be very effective for advertisers but it is often used in a wrong way. For example when they retarget a vast audience or don’t use frequency capping at all.
You operate in 240+ countries, what countries do you see showing the best revenue potential for publishers?
According to our stats we are performing great in United States, Germany, United Kingdom, Australia, Canada, Japan, Italy and France.
What kind of people work with you in the team at Clickadu?
Our team consists of passionate versatile people that are also devoted professionals in ad industry. These guys are great, the best team to work with!
What mobile devices do you use?
iPhone is leading but certain members prefer Android devices.
What are your favourite apps?
Google calendar, Things, and Whatsapp.
What do you think about electric cars? Would you buy one / do toy have one? Do you believe Apple will be successful on the electric vehicles market?
The electric car industry is something that we are all waiting for. Europe doesn’t yet have the necessary infrastructure, but we are moving towards it. As apple production shows great capability and convenience in use, I guess apple’s electric invention would hit the market!