Dot Com Infoway CEO, Venkatesh C.R. on the Latest Trends in App Marketing
Dot Com Infoway is a provider of mobile app marketing and app development services that was founded in 2000. Venkatesh C.R. is the Managing Director and CEO. A young veteran in the Indian IT circle, Venkatesh has been an active digital entrepeneur since 1996. In addition to Dot Com Infoway, he founded the Galatta Media content business and co-founded Magzter, a leading cross-platform digital magazine store, newsstand and ebook platform, which has raised $13m of funding to date. Venkatesh C.R. leads by example and believes that, with sincere and relentless hard work, “Everything is possible, especially the impossible”.We caught up with him to find out more about Dot Com Infoway, hear his views on the world of app marketing and discuss the future of the industry.
What does Dot Com Infoway offer in terms of app marketing services?
Mobile app marketing is our forte. We work with developers across the globe and support them with both PR and advertising services for their apps. We provide Social Media Marketing and Mobile App Marketing solutions for iOS and Android apps. We’ve been voted as the Best Mobile App Marketing Agency by the readers of About.com, and bagged the 2013 Readers’ Choice Award.
Here’s what we do:
- Pre-launch campaigns to create buzz about the app
- Strategically-timed launch to grab the attention of maximum users
- App Store Optimization (ASO)
- Post-launch viral campaigns via mobile, Web, videos, podcasts etc.
- Mobile advertising via popular ad networks to drive installs
- Promotions on recent functionality upgrades to hook new users
- Offer suggestions for new upgrades based on user feedback
- Harness the power of social media to spread word about the app
What type of clients do you work with?
We work with both indie developers and large app development firms. We offer a customized marketing plan for each app based on specific requirements.
What are the main strengths of your team?
We have a network of partners across the globe to help in promoting apps in different mobile app marketplaces. Our understanding of every app store environment and ranking algorithm helps us guide app developers in the best possible ways to market their mobile apps. With our 6+ years of experience, expertise, and customized mobile app marketing solutions, we have achieved millions of downloads for our clients, with many apps also making it to the top of the charts.
What’s your number one tip for app and game publishers looking to increase visibility?
Start with your promotions soon after you’ve finalized your app’s concept! This is the right time to tell potential users about your app and give them a taste of what it will do. This will help you know how many people are interested in your upcoming app, and also build a user community even before it becomes a reality. Keep talking to your potential users about how the development is coming along, and use the opportunity to get feedback and a pulse of what your users expect. When people know who you are and what you represent, it builds credibility. This will pave the way for a wider reach and ample visibility when your app makes its debut.
What have been the main trends in 2014 in terms of app marketing and your client work?
This year, we’ve been seeing a lot more clients coming to us for location-based mobile marketing. Hence, we’ve incorporated geo-targeted promotions and native advertising into our mobile app marketing strategy. In recent times, there has also been an increase in the use of mobile analytics tools that provide real-time insights on campaign efficiency and success.
What do you think are going to be the most important areas of app marketing to focus on in 2015?
As users are demanding more control over what they interact with, micro-targeting is the way to go, and the key to understanding users better! Every element on the content marketing plan for an app will have to be designed to “speak” to users, and also personalize their experience, to improve engagement and response.
What type of mobile phone do you use?
Both the iPhone 6 and a Moto E Android phone
What’s your favourite app/mobile game?
Many favourites – Moves App, Plants vs. Zombies, FarmVille 2
Thanks to Venkatesh for doing the interview and we look forward to keeping up with the latest news from the Dot Com Infoway team.