DoubleVerify extends mobile in-app viewability metrics through new partnerships

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Marketing tech provider, DoubleVerify, has extended its mobile in-app viewability features by adding certified partners AOL, xAd, Pocketmath, and Ubermedia.

DoubleVerify extends certified partnerships

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Source: doubleverify.com

Matt McLaughlin, COO at DoubleVerify, says:

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“As brands are increasing their mobile marketing budgets, it’s critical they have full transparency into engagement metrics across all screens and ad formats. Advertisers expect accurate and dependable metrics on the performance of their digital media investments.”

The latest partners have been certified by DoubleVerify for the quality of their mobile measurement technology to ensure performance metrics and the elimination of reporting disparities.

Monica Ho, Chief Marketing Officer, xAd, explains that the collaboration with DoubleVerify represents a step forward for the company in combining mobile metrics with mature channels.

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“Working with DoubleVerify strengthens our ability to maximize our clients’ ad dollars and our commitment to uphold premium standards in viewability.”

The newly certified partners are joining those announced earlier this year: Amobee, InMobi, Innovid, Medialets, Mobilefuse, and Ubimo.

Gladys Kong, CEO of UberMedia, adds:

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“Protecting the integrity of the mobile advertising experience through transparency is very important to UberMedia. DoubleVerify’s certification authenticates quality and performance across digital and social platforms to ensure that marketers are transacting on high quality media, especially on mobile. We look forward to the many benefits of partnering with DoubleVerify and continuing to ensure the value of in-app and mobile web advertising investments for all our partners.”