Draw Something – Usage Statistics and Revenues

draw something usage statistics and revenues

 

 

 

 

 

 

 

 

So Draw Something has become something of a sensation after its maker OMGPOP sold for $200m, the buzz even eclipsed the launch of Angry Birds Space.  Why? – well the numbers are just so amazing.  This is sure to be a case study in a thousand presentations and conference speeches for the next year!   So here’s a run-down of the main numbers:

Draw Something Usage and Download Statistics

  • 1.2 million downloads in the first 10 days
  • 20 million downloads in first five weeks
  • 1 billion pictures drawn per week
  • 15m Daily Active Users (DAU)
  • Growing daily active users by 6m per week at peak
  • Daily Active Users (DAU) 15m
  • Monthly Active Users (MA) 27m
  • 50m downloads to date

Draw Something Revenues & Financials

  • 0 spent on marketing after the apps first week
  • generating $250,000 in revenue per day
  • The ad-free $1.99 version number one paid app on the Apple appstore
  • Ad-funded version top position on the Free apps list in the Appstore
  • Annualised revenues of $100m
  • Sold for $210m – $180 million up front, plus another $30 million earn out
  • Valued at $1bn if they had waited by the CEO of the mobile ad network Flurry
Draw Something User Growth Chart
draw something stats

 

 

 

 

 

 

 

 

 

 

 

 

 

Sources:

http://www.appdata.com/apps/facebook/225826214141508-draw-something-by-omgpop

http://gigaom.com/2012/03/21/zyngas-draw-something-audience-acquisition/

http://techcrunch.com/2012/03/21/done-deal-zynga-gets-draw-something-phenom-by-acquiring-omgpop-were-hearing-210m/