Drawbridge bolsters cross-device platform to include native capabilities

Identity management company, Drawbridge has just expanded its Cross-Device Platform to include device-agnostic native features powered by TripleLift, the programmatic native ad platform. The new Drawbridge native ad offering includes display, video and mobile web and app environments.

Mark Granger, Head of Supply Acquisition at Drawbridge, explains that native now occupies over half of digital display ad spending with mobile numbers being even higher.

“Clearly this is a format that our brand and agency customers are accustomed to and are focusing on, and their needs drive our strategy.”

The Cross-Device Platform by Drawbridge provides marketers with a one-stop solution to buy ads and measure the success of their campaigns. It has been awarded The Drum for Best Audience Measurement Platform, and a Digiday Signal Award for the Best Display and Programmatic Advertising Platform recently.

Katie Glass, Vice President of Partnerships at TripleLift, adds:

“Pairing Drawbridge’s leading cross-device intelligence with our native-mobile expertise brings a strong offering to brands and agencies looking to stand out with unique campaigns and creative. Our exchange echoes the growth in native mobile demand, as more than 60% of our supply is now mobile-enabled. This partnership goes hand in hand with our growing monthly ad requests in mobile, allowing Drawbridge’s cross-device capability to help brands reach consumers everywhere, on any device in a more compelling format.”