Drawbridge partners with Retargetly to boost audience data for mobile campaigns across Latin America

Drawbridge, the cross-device identity management firm, has partnered with hispanic audience and segmentation platform Retargetly to boost presence in the Latin American market. The company wants to connect its Drawbridge Connected Consumer Graph with Latin American brands and agencies.

Retargetly provides targeting features for advertisers and publishers alongside its data exchange that boost programmatic campaigns with third-party data. As part of the partnership, it will leverage the Drawbridge identity technology to connect audiences across devices.

Daniel Czaplinski, CEO of Retargetly, explains:

“We help our clients provide unique experiences for their customers, and in today’s multi-device world, helping them understand consumers across different environments is key. Drawbridge’s solution is truly global, enabling us to provide new capabilities not only within Latin America, but also other countries including the United States. We chose Drawbridge because they made it easy for our team to visualize and evaluate their graph data, delivering impressive results in terms of scale and accuracy.”

With more than 1.3 billion consumers across 3.3 billion devices, the Drawbridge Connected Consumer Graph represents 75% of global active consumer devices. It is also Nielsen-verified at 97.3% precision.

Drawbridge just recently announced a partnership with Mitsui & Co. to roll out the Connected Consumer Graph to the Japanese market. In addition, the company works with agencies and brands such as Publicis Groupe, Foursquare, Samsung, LiveRamp, AdSquare, Adform, TapFwd, Throtle, Target Media, Varick Media Management, and M&C Saatchi Mobile.

Winston Crawford, COO of Drawbridge, says:

“We continue to see great success with our identity graph in market in terms of finding new applications for the data, signing new partnerships, and expanding into new regions – and our work with Retargetly is an example of all of the above. Retargetly’s brand and agency clients will benefit hugely from a holistic customer view across devices and platforms.”