Drawbridge partners with Target Media for improved self-service mobile ad buying and targeting

Today, identity management firm, Drawbridge, announced that media solutions provider Target Media & Target Digital adopted the Drawbridge Cross-Device Platform for mobile and cross-device media buying, targeting and reporting on a self-service basis.

Target Media & Target Digital, founded in 1989, offers a range of strategic media solutions that include competencies in media analysis, research, planning and placement across traditional and digital media environments.

According to John Bowser, the President and CEO of Target Media & Target Digital, the company continues to evaluate its technology options in order to boost business and bolster its market position.

“The Drawbridge platform is more than just a DSP – the built-in DMP and Insights product makes this a full-stack solution for campaign management, from set-up to ROI measurement, which is perfectly in line with our core competencies and expertise.”

Advertisers have been using the Drawbridge Cross-Device Platform as a one-stop destination to reach their intended audiences and measure cross-device campaign success. The platform recently also scored a Digital Trading Award from The Drum for Best Audience Measurement Platform, and a Digiday Signal Award for the Best Display and Programmatic Advertising Platform.

Drawbridge knows that when it comes to digital multi-platform campaigns perform best. Research by the Interactive Advertising Bureau in collaboration with Research Now found that ad impact was considerably improved when mixing multiple channels.

As part of the deal, Target Media & Target Digital clients will also benefit from Drawbridge’s partnership capabilities including creative features from interactive video platform Viewbix, outstream programmatic video inventory from video ad marketplace Teads, and SKU-level purchase-based attribution solution and targeting segments from mobile shopping app Ibotta. In addition, CRM data onboarding will be available via Throtle and app-based data segments from mobile audience platform PushSpring.

Dini Mehta, VP of Sales for North America, Drawbridge, adds:

“Target Media & Target Digital has combined its experience, intelligence, and best practices to deliver quality products and services that provide their clients with a competitive edge in the marketplace, and we’re happy to be an ingredient in their success. This is a smart team that knows how to build success and drive performance for their clients, and we’re excited to have them on board among our growing list of self-service partners.”