China’s mobile e-commerce market earned a staggering $529.8 Billion in 2016. This report by Appcoach, the experts in Asia’s mobile market, gives an introduction to the mobile landscape in China with a closer look at the mobile e-commerce and payments market, its key players and growing numbers.
M-Commerce is developing at a rapid pace in China. Retail and C2C M-commerce sales hit RMB3.3 trillion ($529.8 billion) last year, up 57.9% year-over-year, according to a February 2017 report from iResearch Consulting Group. Furthermore, the mobile e-commerce market share accounts for 55.5% of all e-commerce transactions with this number set to increase to close to 70% by 2020.
With 1.33 billion mobile users and average revenue per user at $760, mobile and app marketers are moving into China’s emerging mobile commerce market to target big purchase, high-spend users.
In China’s Mobile E-Commerce Report you will find:
- An overview of the China Mobile Market
- China’s mobile user demographics and behaviours
- China’s e-commerce market overview
- China’s mobile commerce key growth indicators
- Major players in China’s mobile commerce market and mobile payments
To read in full, simply follow the link to download China’s Mobile Commerce Market Report here.
Founded in Shanghai with 10 offices globally, Appcoach is a technology-enabled, global mobile performance agency with local marketing insights. Appcoach activates global mobile user acquisition strategies local marketing initiatives across search & display networks, social media and traditional media buying. Appcoach’s patented technology products, Market, Ultron , Butterfly and Okra enable advertisers to develop their presence at scale and for publishers to monetize their traffic effectively in global markets. Appcoach is a Google Premier Partner and is listed in LUMA Partners Mobile LUMAscape 2017.