Ensighten rolls out tag management and optimisation solution for mobile apps
Ensighten, the omni-channel data and tag management provider, this week, presented an overhauled Ensighten Mobile platform that includes new capabilities for mobile engagement. The no-SDK platform lets marketers integrate third-party analytics and other technologies into their mobile apps, as well as conduct a series of tests such as on-the-fly A/B and multivariate.
Ensighten updates Ensighten Mobile
Pelin Thorogood, Chief Strategy Officer, Ensighten, says:
“Marketers know that mobile is an increasingly critical channel for their customers, but are challenged by slow app development cycles in optimizing the mobile experience. With Ensighten Mobile’s combined on-the-fly app deployment and optimization capabilities, marketers can significantly reduce this friction. This mobile customer engagement data can also be merged with online and offline customer data to create rich unified customer profiles that can fuel smarter interactions across any touch point.”
As mCommerce gains broadened acceptability among US mobile users, the largest mobile merchants in the country are growing 36% this year to $88.4bn in revenue. However, marketers continue to struggle to manage and optimise their mobile apps, with over half of businesses (57%) still not employing measurement tools to analyse their campaigns.
Ensighten Mobile, available separately or in conjunction with Ensighten Manage, provides all the tools to efficiently measure and optimise a mobile campaign. As part of its features, the platform includes 150+ analytics tools, out-of-the-box lifecycle metrics, mobile app optimisation testing as well as data unification to give a full overview of a customer.
Ensighten Mobile’s no-SDK approach simplifies the process
Among the brands currently using Ensighten’s mobile platform are United Airlines, Getty Images, The Royal Bank of Scotland, Marriott International, and Vivint.
Brandon Bunker, Senior Director of customer analytics and intelligence, Vivint, says:
“You can make changes on the fly with websites. With apps, we’re back to medieval times of having to compile code and do batch updates, only now it’s worse because of the delay in getting apps onto our customer’s devices through an app store. That’s why we are so much better off with Ensighten’s technology, which gives us control of our software.”