It’s only been a year, but Facebook has decided to abandon its teenage-focused Lifestage app originally created to rival the likes of Snapchat.
Lifestage had been created to enable teenagers to share photos and videos with classmates via a dedicated age-restricted app. Indeed, nobody over 21 years old was supposed to sign up – though technically of course anybody could sign up since there was no age verification check.
The reviews of the app quickly noted the privacy issue and also commented on the wealth of information users had to share in order to use it. The app had a rating of 2.5 stars on the iTunes store back in August 2016 with some users describing it as “sorta creepy” and “confusing”.
So, perhaps it doesn’t come as a big surprise that the app did not take off.
A spokesperson for Facebook told Business Insider:
“We originally launched Lifestage to make it easier for teens in the US to connect with others at their school by creating a video profile with content for all of things that make up their identity. Teens continue to make up an important part of the global community on Facebook, and we’ve learned a lot from Lifestage. We will continue to incorporate these learnings into features in the main Facebook app.”
However, none of this will be a dramatic loss for Facebook, given that Instagram now features 250 million daily users – many of them teenagers. Indeed, the app has surpassed Snapchat’s 166 million daily users.