eXelate partners with PushSpring to grow mobile ad audience reach
eXelate, the audience data, technology, measurement and analytics solutions by Nielsen Company, today announced that it has partnered with PushSpring, the mobile audience platform, to reach mobile audiences across app installs, auto and travel intenders as well as mobile shoppers. As part of the deal, eXelate integrates billions of PushSpring’s mobile audience data points each month to enhance accuracy and scale of the company’s mobile audience segments, helping brands improve campaign performance.
PushSpring Audience Dashboard
Mark Zagorski, CEO, eXelate, says:
“Our mobile reach is growing leaps-and-bounds, and the relationship with PushSpring further bolsters our capabilities by providing a large and extremely accurate source of mobile audience data. This enables our brand and agency partners to better reach mobile-first shoppers and consumers showing interest and intent on mobile devices across a variety of industry verticals and to do so at a scale that is meaningful.”
The eXelate technology establishes relationships between devices, users and households in real-time to balance audience scale and accuracy. The company drives an average one million data syncs each minute across 125 media platform partners. It provides marketers with relevant device audience data.
Karl Stillner, CEO and Co-Founder, PushSpring, says:
“PushSpring is one of the first companies to offer independent deterministic mobile device-level data at scale. Working with eXelate, we are bringing the power of our mobile app and device data to the programmatic ecosystem in a big way. eXelate’s mobile audience data distribution capabilities across every major ad server, DSP, and agency trading desk are well known, and this relationship is one we think will have lasting benefits for all involved, especially the advertisers using this audience data to find high-intent mobile customers.”