ExoClick expands global mobile carrier targeting capabilities

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Inventive ad network ExoClick, ranked fourth among the largest ad networks in the world by W3Techs, launches a global strategic partner network to include IP addresses in Europe, North and South America, Africa, Asia and Australasia. Advertisers on its platform connections now have access to more than 300 mobile carriers.

In addition, ExoClick’s advanced targeting now includes multi-selection to choose countries and mobile carriers, making workflow as efficient as possible. The upgraded system supports over 1,000 mobile carriers.

Benjamin Fonzé, ExoClick founder and CEO comments:

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“We are very excited about this improved feature. Previously we had good coverage with IP ranges in 43 countries, but now with our new exclusive database, we have greatly improved our competitive edge, with our platform now taking carrier targeting to a whole new level. 3G/4G carrier billing is a major revenue driver because of its ease of making a purchase, furthermore it has become increasingly crucial for advertisers to target mobile carriers in order to generate a higher ROI, which of course in turn increases publisher earnings.”

Richard Cottrell, ExoClick’s Global Sales Director, added:

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“Territories like LatAm and APAC are key emerging markets for us, especially within the mobile arena. According to the World Banks ‘Global Financial Inclusion Index,’ more than 60% of adults – some 250 million people – in Latin America and the Caribbean remain unbanked and are unable to access plastic, cheques, credit or other forms of banking tools. For this reason, ExoClick has substantially increased its network with carriers in these territories in order to be able to offer advertisers a way to monetise these 250 million people with targeted offers like 1 click carrier billing.”

You can find out more about ExoClick here.