Well-established advertising network ExoClick has made a further move into the mobile advertising world, with the launch of its own Android SDK. By incorporating it into their Android apps, developers and publishers will gain access to ExoClick’s in-app banner ads, and global network of advertisers. The company says it has more than 125 billion global, monthly ad impressions.
Although ExoClick offers a variety of mobile ads, from pop-unders to those suited for display in instant messaging apps, the SDK seems to focus on its most popular 300 x 100 pixel banner option usually placed in the footer.
ExoClick notes research showing 85% of developers will monetize their apps and websites in 2015, a figure that’s up by 73% over 2014, as one of the reasons it’s pushing deeper into mobile advertising. Plus it won’t want to miss out on the quoted $17b analysts at Juniper expect to be spent on in-app advertising by 2018.
ExoClick’s founder and CEO, Benjamin Fonze, said:
“The launch of our own SDK is another element in our strategic arsenal to continue to aggressively grow our market share in the global mobile advertising marketplace. With mobile now accounting for over 50% of our revenues we expect to see this figure rise now that Android app publishers can monetize their in-app advertising with ads from us, the world’s 5th largest ad network.”
The Android SDK is ready for download through ExoClick’s website for existing clients now. The company also has its own Android app for monitoring campaign performance, and other account data, for its users.