Local audience data provider Eyeota and Rocket Fuel, the programmatic marketing platform, have announced a global partnership which will enable Rocket Fuel Programmatic Marketing Platform clients to access Eyeota data to target specific audiences.
Eyeota and Rocket Fuel partner to target specific audiences
David Nelson, VP Product & Operations, EMEA, Rocket Fuel, says:
“We are really excited about our new partnership with Eyeota. More and more marketers are focusing on programmatic marketing for their brand campaigns. Enhancing our moment scoring by the addition of further qualified data enables Rocket Fuel to better meet our clients’ needs, which is why Eyeota is intrinsically linked to our strategy.”
Rocket Fuel provides a SaaS Data Management Platform and Demand Side Platform for agencies to optimise the performance, awareness and lift of their marketing objectives, channels and devices. Rocket Fuel Moment Scoring technology calculates each ad opportunity in real time based on a marketer’s goals to determine a consumer’s likelihood to engage.
Kevin Tan, CEO of Eyeota, adds:
“Rocket Fuel is one of the leading programmatic marketing platforms and introducing Eyeota’s data segments will empower advertisers and media buyers to purchase high quality data to target their online ads effectively. We are excited to work with Rocket Fuel to offer audience data with scale and reach, so advertisers can understand their target audiences in a new way – as humans.”