Facebook acquired content rights management company Source3 this week in an effort to boost its content creator partnership by ensuring that their content was safe.
In a blog post, Source3 explained:
At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion. Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands.
The company’s technology identifies copyright-infringing as well as trademarked content, and helps content owners take action by taking ownership. Its system recognises and analyses intellectual property across user-generated content within sports, music, fashion and entertainment. In addition, the firm has been offering licensing and rights administration services.
Although, Facebook has been previously looking into sifting out pirated content with its Rights Manager, content right owners have not been able to actually take action; with Source3 they can.
Source3 was founded in 2014 and raised $4 million to date.
Facebook spokesperson Vanessa Chan confirmed the deal. No financial details were disclosed.
“We’re excited to work with the Source3 team and learn from the expertise they’ve built in intellectual property, trademarks and copyright.”
Sullivan and Cockerham previously founded RightsFlow, a music-rights management platform that Google acquired in 2011. Google has since integrated RightsFlow into YouTube’s Content ID system for music licensing. “Source3 replicates what YouTube did for IP and what RightsFlow did for YouTube,” Sullivan, Source3’s CEO, said in an interview last fall with Engineering.com.
Founded in 2014, Source3 had raised about $4 million in funding led by Contour Venture Partners.