If you use third-party reporting tools to track your Facebook ad performance and count app downloads, you have probably found some discrepancies between Facebook analytics and your mobile tracker statistics. In this case, you know what a headache it is to reconcile these numbers and obtain accurate data.
Looking for clues that might provide a rational explanation for missing numbers (clicks, impressions or installs), some advertisers claim this is a kind of fraud perpetrated by the third party agency they work with. But the truth is actually far less complex.
The Appness team prepared a whitepaper that will help you find the root of the problem, reconcile your numbers and get a clear picture of your ad performance.
Download your free copy here.