Factual, the mobile ad and app data provider, recently announced the appointment of Rob Jonas as the company’s first SVP of Revenue. Jonas joins Factual from Pubmatic, where he held the position of CRO. Following the announcement of a $35m Series B in December 2015, the hire is part of Factual’s commitment to meet growing demand and maintain its partnerships.
Factual provides location data to tailor mobile campaigns
Gil Elbaz, CEO, Factual, says:
“Our existing business development and partner services teams have done an outstanding job building and deepening relationships with a large number of customers across mobile advertising, mobile apps/platforms, and traditional Fortune 500 companies, but now we’re ready for the next level and I believe Rob is the guy to get us there. Beyond his depth of experience with digital advertising, what impressed me most about Rob is his enthusiasm for data and the untold ways we might serve customers – and ultimately empower innovation – with accessible, actionable, factual data.”
Jonas will be responsible for scaling the revenue organisation to meet market demand for Factual’s mobile ad targeting Global Places data as well as Geopulse data services, with partners such as Apple Maps, Facebook Places as well as Microsoft Bing, DoubleClick, InMobi and many others.
Factual also noted growth in international demand from foreign companies through its global partners. It recently acquired new office space in San Francisco, and has plans to move into spaces in both LA and NYC mid-2016. Its first European office is set to open in Q2 2016 in London.
Rob Jonas adds:
“There has never been a more exciting time to be in the data business, and I can’t imagine a better place to help realize its potential than alongside Gil Elbaz and the world class team he’s put together at Factual. It’s a little like pioneering rock n’ roll alongside Elvis. The work Gil achieved at his first company literally made online innovation financially feasible, and talking to him about his vision for Factual, I’m left with the impression that Applied Semantics was just his opening act. I’m honored by his faith in me and look forward to help make that vision a reality.”
Jonas track record includes the strategic, operational and revenue leadership at PubMatic. Prior to PubMatic, he held leadership roles at InMobi, worked at Google, Yahoo, Overture and Idealab.
PubMatic confirmed the departure of Jonas. The ad tech company has been reducing its staff from 600 to 450 since last year, in an effort to refocus on larger clients.