Fetch bolsters US operations with new leadership team


Fetch, the mobile marketing agency, has started the new year by making some additions to its US leadership team, following a successful 2015. The UK-headquartered company, now has offices in New York, San Francisco, Berlin and Hong Kong and is part of the Dentsu Aegis Network to innovate the Way Brands Are Built. Having bolstered its client roster with the addition of Yelp, Hulu and Travelocity in 2015, the company has been busy expanding its US workforce.

Fetch provides a range of mobile marketing tools


Source: wearefetch.com

Guillaume Lelait, General Manager at Fetch San Francisco, has been promoted to oversee the entire US operations as new EVP, US Managing Director. He joined Fetch in 2013, following 12 years experience in the mobile industry, to establish the agency’s San Francisco office and oversee clients including Expedia and Uber.

Melina Ex, former Fetch Germany Country Manager, now joins the company’s New York operations as Managing Director East Coast. She previously established the German Fetch office, winning business from HERE, Axel Springer and Xing. She continues her role as VP of Germany’s Association of Digital Economy (BVDW).

James Connelly, CEO, Fetch, explains:

james connelly

“As we continue to win more and more business in the USA and in New York where mobile is thriving, I’m delighted for Guillaume to replicate our West Coast success and lead our overall US operations. The East Coast will play a fundamental role in our 2016 growth. Having established our Berlin office successfully, Melina’s international management and start up experience stands her in great stead to take our New York office to the next level.”