Mobile marketers Fetch have launched their new dashboard data tool called FetchMe. FetchMe allows app developers and brands to find out what’s effective in creating specific user behaviour, such as installing an app. The tool works by analysing changes in user activity, engagement rates, and conversions. The overall aim is to more efficiently connect mobile users with paid ads, resulting in higher engagement levels.
James Connelly, founder and CEO of Fetch, had this to say:
“FetchMe puts the mobile consumer first and has been designed to measure real people not media. It has increased our ability to incorporate user behaviour into our media targeting, ensuring that all our clients can now show the most relevant message to the relevant users at the right time on mobile whilst gaining a deeper understanding of which touchpoints are most effective.”
FetchMe was built over two years and analyses over a billion interactions a month across 100 countries. Fetch has said they stand out from the pack because the connection between media and user behaviour is now automatically calculated through FetchMe – something that hasn’t been done before by others. The news also comes shortly after Fetch was acquired by the Dentsu Aegis Network. With this announcement Fetch are indicating that they will continue to innovate in this space after the acquisition. As mobile media buying becomes increasingly data driven and sophisticated with the growth in programmatic buying this new tool from Fetch keeps them at the edge of these new developments.