Flipboard has entered a strategic partnership with Rubicon Project, which operates a large ad marketplace, to make its ad inventory available for real-time bidding through the private marketplace. Existing clients can now purchase Flipboard rich mobile ad inventory through automated bidding, whilst brands on Rubicon Project’s exchange can engage with Flipboard’s audience.
Flipboard partners with Rubicon Project
Indeed, Flipboard has some 90 million monthly active users engaging with content from publishers such as Condé Nast, Hearst, CNN, and News Corp. They’re receptive to brand messages. Rubicon Project clients can tap that source and target a wide range of age groups.
Mike McCue, Founder and CEO of Flipboard, says:
“Our advertising partners have told us they want to be able to buy our unique inventory in both a direct and automated way. We developed our private marketplace to fit our premium advertisers’ unique needs for a high quality environment and support for impactful mobile ad formats. In Rubicon Project we’ve found a truly strategic partner with a deep understanding of the mobile marketplace that is able to support guaranteed ad placements on our premium platform and run our custom ad units such as full screen display and native ads.”
Rubicon Project provides a range of targeting methods such as Guaranteed Orders and Private Marketplace platforms. Targeting users by interest and audience data means that ads can reach more receptive consumers.
Gregory R. Raifman, President of Rubicon Project, adds:
“Flipboard has an incredible commitment to collecting and aggregating content from the highest quality publishers and brands in the world. We are thrilled that an in-app leader like Flipboard has selected Rubicon Project, with our leading mobile marketplace and Guaranteed Orders technology, as its first automation partner to make its more than 90 million monthly readers accessible to programmatic buyers globally.”