Fyber announces new appointments to expand mobile ad monetisation platform

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Ad technology company Fyber announced the appointments of Jim Schinella to Chief Business Officer and Henrik Basten to Chief Technology Officer.

Schinella holds over 20 years of experience within digital, having previously managed Yahoo!’s Right Media Exchange, Broadband business, Affiliate Search Network and all of North America Business Development for the company. He will help Fyber grow its global business becoming a dominant mobile supply side platform for freemium apps and games. Jim Schinella, CBO, Fyber, says:

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“I am excited to take on this new role and join this talented and innovative company. Fyber is already a strong contender in the mobile monetization industry, and I look forward to working with the rest of the executive team to ensure that Fyber continues to grow and enhance our global commercial footprint.”

Basten joins Fyber from Experian, as German Head of Technology and Operations. He is Co-Founder and CTO of ad tech firm Falk Realtime, which Fyber acquired in April 2015. He will oversee Fyber’s end-to-end engineering and tech platform management in order to ensure continued innovation for app developers, publishers and advertisers. Basten will be based in the Berlin headquarters.

Henrik Basten joins Fyber as German Head of Technology and Operations

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Source: blog.fyber.com

Andreas Bodczek, CEO and Co-Founder, Fyber, says:

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“Fyber is thrilled to welcome Jim and Henrik to our leadership team. They are strong adept leaders with a proven track record of leading many successful companies in various technologies and digital advertising. As CBO and CTO, they will help shape Fyber’s future and make solid contributions to take us to the next level.”