Mobile ad tech provider, Fyber, recently announced the launch of its Fyber Open Mediation programme aimed at empowering developers to work directly with ad network partners. Launching with partner Tapjoy, Fyber says other Open Mediation partners, including NativeX and Loopme are joining shortly.
Fyber launches Open Mediation programme
Paul Longhenry, SVP of Strategy and Business Development, Tapjoy, says:
“We’re pleased to announce our partnership with Fyber and to be a lead participant in their Open Mediation program. The integration process was transparent and reliable, allowing us to quickly equip mobile app developers with the powerful combination of Fyber mediation and Tapjoy’s rewarded video and marketing automation services.”
The programme aims to help publishers find the right demand partners – those with quality inventory and reliable technology – to help them maximise campaign reach whilst keeping costs low.
Open Mediation is built on the premise of One Platform, One Access. Publishers find, integrate and optimise demand from ad networks around the globe with the reliability, ease of access and oversight of a single mediation provider.
For ad networks, the programmes offers control in building and maintaining their own mediation bundles, according to transparent, standardised processes.
Jim Schinella, Chief Business Officer, Fyber, adds:
“At Fyber, we are continually pushing to streamline and evangelize the mediation process. With Open Mediation, we are re-imagining the core process of how publishers, ad networks, and mediation platforms work together.”