Gameloft Advertising Solutions, the mobile ad arm owned by Gameloft, has signed a partnership agreement with performance-based digital advertising outfit Kwanko. As part of the deal, Gameloft will tap Kwanko’s DSP platform Swelen to monetise its mobile inventories.
Gameloft Advertising Solutions to use Swelen DSP
Gameloft is a French mobile game developer and publisher based Paris. It has subsidiaries in 28 countries worldwide and 157m unique players play its games each month. Gameloft apps have received over 2.8m downloads. Its advertising arm lets marketers target these unique users.
Antony Araujo, Head of Operations, Swelen, says:
“This new partnership will allow Swelen by Kwanko to offer agencies and advertisers more extensive mobile inventories both in France and abroad. Gameloft has a particularly engaged audience, and this will enable us to expand our audience clusters and further cement our user-centric approach.”
Kwanko provides cross-device digital ad solutions which collect data across desktops, mobile devices and premium emails. It is among the only company’s offering 360 degree data capabilities in France. Its Swelen platform is targeted at marketers who want to optimise their performance-based mobile campaigns.
Cyril Guilleminot, Director for France & Benelux, Gameloft, says:
“We are delighted to be working with Kwanko. Our partnership means that advertisers and agencies can reach mobile audiences via a secure, transparent and attractive environment, including videos and other display formats”.
Kwanko’s other platforms are NetAffiliation and Emailbidding. Together with Swelen, the Kwanko team actively works with advertisers to optimise campaign performance for higher ROI.