Gameloft Advertising Solutions, the ad arm of game maker Gameloft, recently partnered with mobile advertising real-time optimisation firm, Mediasmart Mobile. The collaboration seeks to help clients improve their mobile media buying processes through the availability of Gameloft’s programmatic inventory on Mediasmart’s bsmart platform, which provides audience and predictive targeting features.
Mediasmart’s bsmart is a mobile DSP
Cyril Guilleminot, Director for France & Benelux, Gameloft, says:
“With over 21 million daily active users, Gameloft, via Gameloft Advertising Solutions, has complete ownership of its inventory and offers 100% viewability, as well as complete transparency for bsmart users. We are thrilled to partner with Mediasmart to allow advertisers and agencies to safely reach their mobile audiences in a transparent and engaging environment with video and display formats.”
The partnership is one of the first for Gameloft Advertising Solutions to agree to directly. For now, inventory will be available on bsmart via private deals. Clients gain access to over 8bn impressions and a reach of 166m unique users per month to optimise their reach and effectiveness of mobile campaigns.
Noelia Amoedo, CEO, Mediasmart, adds:
“Mediasmart is a trusted provider to customers in more than 15 countries across EMEA and America, all of whom use our platform in a self-serve mode. We are dedicated to providing our customers with not only the best mobile technology, but also the best available mobile inventory. This partnership is yet another step in that direction.”