New data by InMobi Germany reveals that ad impressions on smartphones are down whilst those on tablets have been steadily increasing.
Smartphone impressions were down 6.9% in Q4 2014, whilst those on tablets grew by 6.7% to 22.1%. Mobile apps featured the majority of impressions, with Android continuing a firm presence of 79% on InMobi’s network, followed by iOS (17.6%) and Windows Phone (2.6%).
Smartphone and tablet ad impression shares
InMobi Germany reaches 25.3 million users accounting for six billion impressions. You can find out more about InMobi Germany here.