German mobile ad effectiveness enhanced by tablets
New data by InMobi Germany reveals that ad impressions on smartphones are down whilst those on tablets have been steadily increasing.
Smartphone impressions were down 6.9% in Q4 2014, whilst those on tablets grew by 6.7% to 22.1%. Mobile apps featured the majority of impressions, with Android continuing a firm presence of 79% on InMobi’s network, followed by iOS (17.6%) and Windows Phone (2.6%).
Smartphone and tablet ad impression shares
InMobi Germany reaches 25.3 million users accounting for six billion impressions. You can find out more about InMobi Germany here.