Mobile advertising firm, Glispa, recently announced significant growth. The company hasn’t released exact figures, but stated that 2015 saw “extremely strong organic growth”. Glispa has been operating as a profit-generating business for seven consecutive years with offices in Berlin, Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo.
Glispa announces significant growth
Gary Lin, Founder and CEO, Glispa, says:
“We continue to run a highly sustainable, profitable and award-winning business.I’m particularly proud of the diverse staff and leadership team we’ve assembled this year and their ability to scale our growth and translate that to better performance for our advertisers, publishers and overall business.”
30% of Glispa’s staff are now dedicated to products and engineering, whilst 40% of the business are attributed to native advertising and monetisation solutions through its Glispa gNative solution. Much of the company’s successes have been driven by its data management platform, glispa Audience Platform.
In addition, glispa doubled its tech and product teams in 2015 to diversify its global staff and ran campaigns in 187 countries with a strong focus on China, US, Southeast Asia, India and Brazil. glispa clients includes brands such as Gilt, OLX, Baidu, Deezer, Kabam, Match, Zynga and Gumi.
In March 2015, it secured strategic investment from Market Tech Holdings for a 75% ownership stake.
Gary Lin adds:
“In the year ahead, glispa plans to invest in its mobile ad tech foundation with a combination of acquisitions and organic growth. This will bolster glispa’s monetization and supply-side business as well as its overall analytics and audience profiling. We’re also expanding our global reach into high-growth smartphone markets to further strengthen our ad-tech market differentiation and advantage.”