Glispa boosts audience segmentation for mobile ads with RelevanTech acquisition

Mobile advertising technology company, Glispa, has just acquired RelevanTech, the Tel-Aviv carrier distribution firm, to boost its global reach.

The deal follows a year of strategic acquisitions, including native monetisation platform Ampiri, native programmatic exchange Avocarrot as well as Brazilian mobile advertising company MOBILS.

By partnering with mobile carriers worldwide, RelevanTech preloads its app discovery tool onto their mobile devices. The app offers consumers pre-loaded content and one-click installs that in return can help carriers boost their brand awareness and consumer retention.

However, perhaps the most important feature for Glispa is RelevanTech’s quality traffic access from its userbase. Glispa currently reaches a billion users and 400 billion ad impressions a month, but that may go up thanks to the latest acquisition. Access to user-level data bolsters audience segmentation products and allows for improved behavioural targeting.

Itamar Benedy, Chief Revenue Officer at Glispa (pictured above), says:

“With consolidation happening all over the ad tech industry, we continue to pursue acquisitions that accelerate our growth and solidly position Glispa as a full-service mobile marketing platform. The RelevanTech solution perfectly complements our ad tech suite and offers a brand-new premium distribution channel to our customers, enabling global advertisers to maximize their potential and reach new audiences.”

Specifically, the acquisition will offer some new opportunities for acquisition including high quality users, data enrichment and bolstered targeting options as well as a new reach for advanced promotion.

Dekel Boni, Co-Founder and CEO of RelevanTech (pictured above), has some big ambitions and wants the app discovery tool to become part of every mobile device globally.

“With Glispa being so excellently placed in the ad tech space, due to their extensive technological and business expertise, we’re looking forward to achieving this vision together.”