Mobile programmatic ad platform, Go2mobi, has just partnered up with Neustar, which provides real-time information services, to enable marketers to optimize their data and ultimately their campaigns. The collaboration will bring together the companies’ mobile DMP and DSP technologies including insights and audience data.
Go2Mobi’s Advance Audience Targeting feature
Go2mobi data management platform clients can now increase their digital ad relevancy and improve their marketing initiatives by tapping into Neustar’s AdAdvisor audience insights.
Tom Desaulniers, President and Co-Founder of Go2mobi, explains that the company has been looking to push the boundaries of mobile advertising management and programmatic innovation. He says:
“By giving platform users access to Neustar AdAdvisor, they can really hone their campaigns to target their ideal audience, while using Go2mobi’s real-time MomentMatch technology to reach them in the most receptive and relevant moments.”
Given the fierce competition in the mobile advertising market, suppliers and digital advertising companies have been quick to realise that matching up their technologies and providing greater benefits to marketers is attracting more business. This benefits both, the media provider and the advertiser.
Michael Schoen, Vice President, Marketing Services, Neustar, adds:
“Delivering a consistent message and a seamless brand experience at every touchpoint is an imperative in today’s connected world. By partnering with Go2mobi, we are helping advertisers target and activate their mobile media campaigns to reach high-value audiences across all media touchpoints and devices, including desktop, mobile and email, as well as targeting based on TV viewership. Neustar AdAdvisor audiences are derived from our authoritative identity using the OneID system, which connects people, places and things, ensuring that advertisers have the most accurate and real-time consumer attributes available to deliver hyper-personalized connected customer experiences.”
The Go2mobi platform is a mobile DMP and DSP option that provides measurable results for targeted ads. Together with Neustar’s AdAdvisor audience insights, it raises the bar of what advertisers can expect to gain from their campaigns.