Google to review top YouTube videos for major advertisers

Google plans to review top-tier YouTube videos which it bundles together for major advertisers. The move comes in an effort to reassure brands that their branded content will remain safe.

Bloomberg reported that according to people close to the matter, the vetting process will apply to videos which are part of Google Preferred. The latter lists sets of popular YouTube channels that are sold to marketers at premium prices.

Google has faced significant complaints from advertisers about offensive content posts. In 2017, many high profile advertisers decided to pull ads from YouTube following the revelations. Since then, the company has employed thousands of staff to help screen content and developed an algorithm to detect inappropriate videos.

A spokesperson for Alphabet Inc explained:

“We built Google Preferred to help our customers easily reach YouTube’s most passionate audiences and we’ve seen strong traction in the last year with a record number of brands. As we said recently, we are discussing and seeking feedback from our brand partners on ways to offer them even more assurances for what they buy in the Upfronts.”