Growmobile, the mobile marketing division from Perion, has announced support for Instagram ads through its mobile user acquisition platform. Through the integration of Instagram Ads API, Growmobile enables marketers to extend their campaign’s reach to include Instagram’s community of 300m+ users.
Growmobile rolls out Instagram support
Instagram campaigns are becoming ever more popular with ad revenue of the popular photo sharing site predicted to reach $2.81bn by 2017. Given the high engagement rates across the site, Growmobile’s latest offering presents good potential for additional campaign reach. Shai Gottesdiener, General Manager, Growmobile, says:
“The introduction of Instagram advertising enhances our social media advertisingcapabilities and our overall mobile advertising capabilities, extending our ability to provide unrivaled mobile advertising solutions for our clients. As one of the first Facebook Marketing Partners to receive access to the Instagram Ads API, we have a unique opportunity to strengthen our position as a mobile advertising industry leader.”
The addition to the company’s self-serve platform, currently only available in Germany, France and the UK, enlarges its traffic source inventory for clients. Growmobile currently features 50 mobile ad networks, ad exchanges, Google, Twitter, Facebook and now Instagram.
For developers, Growmobile provides an editing tool that helps to create visually captivating images. In addition, the new feature includes conversion maps to ensure marketers have a full overview over optimisation opportunities as well as on-demand support to help set-up and implement ads.