Growth Hacking the Focus for PMI: Europe Keynote

chris-perks

Growth hacking is the name of the game for Performance Marketing Insights: Europe’s keynote session, led by former advisor to some of the world’s biggest brands, esteemed author and speaker, Chris Perks.

Much like the conference itself, Perks started out in affiliate marketing, and can now take credit for acting as a digital advisor to household brands, including the likes of Pepsi, Google, Experian, Nestle, Carlsberg and L’Oreal. In Amsterdam, he’ll take to the stage to impart wisdom on the growth-hacking model favoured by so many of the world’s innovative start-ups.

Attendees to the headline session in Amsterdam can expect pointers on gaining the required mindset, user acquisition, boosting revenue and retention, with plenty of valuable segments for the audience to take away.

Growth hacking has become a huge talking point in recent months, owed to the progress of ‘disruptors’ like Facebook, Quora and Airbnb. However, Perks will be using his vast experience to deliver tips the audience won’t find online.

With digital marketing considered a highly entrepreneurial space, and one where competition is never far away, Perks’ tutorial on a highly effective growth strategy could prick the ears of those looking to build a path to business success.

Speaking to PerformanceIN, Perks reiterated that “a growth hacker is not a replacement for a marketer”, but rather a direct marketer that works in all areas of the business.

“The power of a growth hacker is in their obsessive focus on a singular goal. By ignoring almost everything else, they can achieve the one task that matters most. It’s this obsessive focus that enables them to ask different questions, try stupid things and wonder, ‘What if?’”

Although largely a strategy entertained at companies where resources are scarce and being different is mandatory, there are signs that larger firms will eventually catch onto the approach making waves across the digital ecosystem.

“For now growth hacking is most popular within startups, but eventually, growth hacking will be a part of fortune 500 companies,” Perks commented.

“Start-ups generally lack resources, and the established relationships, that would allow them to be effective with the tactics of a traditional marketer, so they are forced to growth hack. However, there is nothing about growth hacking that cannot be applied to large corporations.

“In fact if growth hacking can work without resources, imagine what it can accomplish with resources.“

Chris’s session takes place on day two of the event, alongside talks on ad blocking, innovation in affiliate marketing, attribution, video measurement and much more.

You can view the full agenda here.