Hannah Wallace, Marketing Manager at Mpire Network Talks Mobile Performance Marketing
What is Mpire Network and how are you positioned in the market?
Mpire Network is a performance marketing company based in Toronto, Canada with an extensive global network of supply partners and advertiser clients. Our mission is to maximize the reach and impact of every dollar our clients invest in online advertising, in order to drive revenue for our supply partners, and clients.
Our proprietary platform, nxus®, helps us to track, optimize and report on campaign performance while safeguarding traffic quality.
Mpire is a performance marketing innovator that is never satisfied with the status quo. We are constantly looking at new ways to increase the value we are able to deliver to our clients and partners. This is largely afforded through our commitment to innovation.
Mpire – Performance marketing that outperforms
What types of clients do you work with?
We partner with a diverse range of advertiser clients, targeting consumers all over the world.
We have delivered results for our many large and small clients with CPI, lead gen, ecommerce and PPCall campaigns in many verticals.
Advertisers choose to work with us knowing that they will get superior performance against their campaign goals. Mpire’s account managers are experts in all aspects of performance marketing as a result of working with 1000s of advertisers and publishers on global campaigns.
In today’s performance-based advertising what challenge(s) do you see that become increasingly troubling?
Online advertising fraud is a pressing, industry-wide problem and no one in the supply chain is immune from its effects. If you work in the industry, you are either observing some level of fraudulent activity or you just don’t know about it.
Mpire has developed a layered defense against online advertising fraud which includes our proprietary anti-fraud solution, TrafficGuard™. TrafficGuard helps to detect and block suspicious traffic, in real time before it reaches the advertiser. We then work with our supply partners to improve the quality of their traffic. This leads to better performance and helps the supply partner manage the reputation of their business.
The addition of TrafficGuard to our fraud defense is a proactive stance against the problem that is eroding the value of our industry. Both our supply partners and clients are already benefiting from TrafficGuard.
What kind of people work with you in the team at Mpire Network?
Our team is made up of our awesome, experienced and helpful account managers on the front line, and the superstars that keep the business running and our platform at the cutting edge of performance marketing innovation!
Don’t take our word for it though – Come and meet us! We are exhibiting at Affiliate Summit West in Las Vegas in January. We will be at meet market table B10 and in the exhibit hall at booth 506.