HasOffers has released the first all in one solution for tracking mobile app installs, called Mobile App Tracking.

HasOffers designed this software as they realised no other company has addressed the tracking and reporting problems with mobile apps. This app allows users to identify exactly how many customers installed their application and what advertising channel influenced the user, providing cross-channel insight advertisers need to scale advertising.

CEO of HasOffers Lucas Brown said,’ “It seems crazy, but there is no simple way to know which marketing and advertising efforts are generating mobile app installs. Even the few ad networks that track total app installs have trouble identifying which mobile ads and campaigns are working and which ones aren’t.

The new app has a centralised dashboard for tracking the installation of apps with single SDK integration

It provides real time performance data

It simplifies working with a number of ads.

It certainly is an innovative leap and it is easy to see from the article why it is so popular as it includes a simple but very treasured piece of data for mobile usage.