Headway’s careful attention to media selection and strong campaign success for its advertising clients is reflected in strong ranking in the index.
Headway, the leading data-driven media buying company for marketers worldwide, today announced that its Mobrain, a state-of-the-art platform that helps marketers reach and engage consumers in mobile apps, has achieved stellar rankings in Edition V AppsFlyer Performance Index:
- #19 worldwide Power Ranking, non-gaming apps, Android and iOS
- #4 Latin America, Power Ranking, iOS
- #3 Latin America, Volume Ranking, iOS
Since 2015, the AppsFlyer Performance Index has served as the industry-standard report card for mobile advertising, helping app marketers determine the best media sources for their campaigns by region, category and platform.
The Performance Index rankings are calculated based on three KPIs: volume, retention score and average sessions per user.
“We are so gratified to see our hard work reflected in the AppsFlyer Performance Index ranking. We’ve moved up six positions since last March, and we’re beyond proud of sharing top positioning in some geos with top global companies such as Facebook, Google and Twitter. At Mobrain, we carefully curate each and every media source, and work hard to ensure that we match the right advertiser with the right users. It’s this attention to detail that drives the KPIs measured by AppsFlyer. And while we’re thrilled with these results, we are even more pleased that Mobrain continues to deliver strong performance for our mobile app advertisers,” said Martin Kogan, CEO and Co-Founder of Headway.
Headway is a leading data-driven media buying company for marketers worldwide, integrating proprietary technology and state-of-the-art partner platforms. Now backed by and a business unit of global diversified media group Entravision Communications Corporation (NYSE: EVC), Headway helps brands optimize and target ad campaigns with fast innovations, cutting-edge technology and strong multi-channel operations. Headway is also the exclusive partner of MediaMath in Latin America.