With 1.33 billion mobile phone users in China alone, more and more Western advertisers are realizing the possibilities to gain exposure and qualified users in the Asian mobile market. However for many Western app marketers, the process of launching mobile apps in Asia is a daunting feat.
In this podcast Justyn Lucas of Appcoach and Mobile Groove’s Peggy Anne Salz discuss the steps mobile marketers need to take when launching apps in other countries and include some Western mobile apps already gaining traction in Asia. Justyn also shares his 3 top tips for mobile marketers to be successful in the Asian mobile market.
Listen to the podcast: