Performance marketer, HookLogic, just expanded its native ad units on mobile sites and apps of eCommerce players including Macy’s, Target, Peapod, Sears, Staples, Walmart and Toys ‘R Us. The expansion comes on the back of HookLogic partnerships with online travel agencies.
HookLogic adds mobile native ad units
HookLogic utilises real-time consumer data to serve its product ads to ensure they are relevant. When a user clicks on an ad, s/he is taken directly to the retailers’ website, making for a smoother shopping experience whilst increasing product page traffic and ultimately sales.
Consumers can scroll through ads in-app. Units take up between 20%-40% of the screen in view.
HookLogic says that throughout the holiday season, eCommerce traffic at 7am EST on Thanksgiving was highest at 71% on mobile compared to just 29% via desktop. mCommerce does account for 50% of traffic across the company’s retail network. However, given the steep rise in mobile and resulting mCommerce adoption, HookLogic expects that percentage to rise rapidly over the coming years.
Jonathan Opdyke, CEO, HookLogic, explains:
“With increased interest for better ad performance on mobile, brands are coming to understand that the most seamless way to do this is via product listing ads. We predicted that this shift would happen based on trends that we were seeing. This is a conversation that we’ve been having for some time. Native is the only way to go on a small screen – any other solution just won’t cut it.”