Success in the ad tech industry is defined conventionally in terms of conversion rates, marketplace size and other key performance indicators of a particular business. However, talking about indicators alone is not enough. Less seen is the aspect of having an unstained delivery on the hardware side. It cannot be stressed enough how important it has been for us to build a close relationship between us, Billy Mobile, and our hosting provider.
With LeaseWeb we have an extremely reliable hosting partner in the background. A resilient long-term relationship served very well on both-sides, in times where rapid response was urgently required. As there is a wide range of hosting providers, the key differentiator for us in choosing one was pricing, availability and robustness. These are minimum requirements many hosting companies must and do deliver. What makes the difference between an averagely good and an excellent provider is the ability to add a layer of extraordinary human capacity and mutuality to steer huge data and hosting projects through steady and especially unsteady waters.
Regardless of how well prepared a company may be on the hardware side, it can be inevitable that some systems will just fail. In such a stressful situation, the only means you have to avoid looming disaster, is a good hands-on team in the data center. “Your team” can save the situation for you. You need to be able to trust people in there. Although relationships can be tested in rough and stressful situations, they are built over time, taking years and years to eventually have a solid trustworthy foundation.
Given our experience with LeaseWeb, these are our four advices how to build a great relationship with your data center.