Immersion Corp. enters licensing agreement with Grayhill expanding its haptic technology for mobile campaigns

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Immersion Corporation, which licenses touch feedback technology for improved consumer engagement with mobile and digital campaigns, just announced a licensing agreement with Grayhill, the maker of a range of human interface components and custom solutions.

Immersion partners with Grayhill

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Source: immersion.com

Brian May, President of Grayhill, says that the deal attests to the firm’s confidence in haptic technologies as part of its user interface. He adds:

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“The ability to tune the haptic feedback to each user’s preference using software will also enhance the user experience and provide our customers with important product differentiators.”

Through the partnership, Grayhill will be able to access Immersion’s portfolio of 2,300+ haptic patents and applications for use in touchscreens, touchpads and other touch-enabled user interface panels.

Mike Davis, Vice President of Intellectual Property Licensing and Business Development at Immersion, explains:

“We are thrilled to have the substantial commitment of a major supplier of human interface solutions. Immersion’s haptic technology has transformed the user experience in mobile, gaming, automotive and medical industries, and we are excited to have Grayhill bring our technology to medical, off-highway and a variety of other industrial applications.”