Immersv announces $10.5 million in funding to scale mobile 360 and virtual reality advertising business

Interactive ad platform for mobile 360 degree and virtual reality, Immersv, has just completed a Series A round of financing. The round was led by Rogers Venture Partners with participation from Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture Partners General Partner, Paul Sestili, and Gumi’s Founder and CEO, Hironao Kunimitsu, have joined Immersv’s Board of Directors.

Immersv provides interactive 360 degree advertising solutions via its programmatic bidding platform. As such it has led successful campaigns for large brands include Nissan, Hawaii, ironSource, Supership and United in Japan. More recently, the firm signed programmatic deals with over 15 Demand Side Platforms and Supply Side Platforms to boost its offering. Partners include Tremor Video, YuMe, Bidswitch, ironSource, Supership and United in Japan.

Paul Sestili, General Partner with Rogers Venture Partners explained:

“Mobile 360 and VR advertising provides some of the highest view completion rates, click through rates, and overall engagement rates for both brands and performance advertisers. As the central marketplace for buying and selling these new ad formats, Immersv is well positioned to drive significant value for both advertisers and publishers.”

Immersv plans to use the funds to drive product development and deployment and expand its available inventory through direct Publisher and SSP integrations.

“We’re excited to partner with some of the finest institutional and strategic investors in the world,” said Mihir Shah, President and CEO of Immersv, Inc. “While the mobile video market continues to grow, we believe interactive advertising experiences will displace the current video advertising market in the next few years providing better results for advertisers, higher yield for publishers, and a significantly better experience for consumers.”