inMarket launches new solution for brands to engage consumers on mobile at entertainment venues

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Mobile moments company inMarket has just revealed inBar, an ambient intelligence platform for brands to engage customers at entertainment venues through mobile and other digital measures. In order to create such as contextual mobile experience at retail locations, the company has partnered with AMI Entertainment to launch 23,000 beacons across venues in the US.

InMarket inBar report

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Source: inmarket.com

The move essentially allows brands to engage their audiences when they’re enjoying a night out. inBar works by turning phones into AI assistants and deliver relevant and second-screen content proactively. Among such experiences feature jukebox interactions which offer credit or suggest songs, safe ride deals, extra swipes for a dating app, food and drink specials at gaming events, and exclusive playlists or AR content.

Michael Maas, CEO of AMI Entertainment, explains:

michael maas

“From vinyl, to digital and now online-offline convergence, AMI is a proven innovator of state-of-the-art entertainment equipment for bars and restaurants. We’re excited to partner with inMarket to deliver amazing new contextual experiences to nightlife consumers, while creating the opportunity for brands to engage with hard-to-reach, on-the-go millennials.”

As of right now, only Android devices can be reached as well as the 50m monthly app users on inMarket’s SDK platform verified by comScore.

Todd Dipaola, CEO and co-founder, inMarket, adds:

todd dipaola

“With inBar, we’re laying the foundation of the connected bar of the future, while enabling hyper-contextual advertising on premise. We have six years of experience digitally connecting consumers and brands at retail capacity and we’re excited to extend those experiences to bars with AMI as an amazing partner.”