InMobi and Sky Media have partnered to provide premium premium audiences
Sky Media has appointed InMobi as its exclusive advertising partner through which it hopes to monetise its premium audience across mobile apps and mobile sites, including its Football Score Centre and Sky Sports as well as the Sky News app. InMobi’s advertising solution combines specific targetting capabilities, combined with insights from InMobi Analytics and creative ad options to reach the right mobile audiences. This enables Sky to serve its brand advertisers with a product-matching audience.
Hitesh Bhatt, Revenue & Strategy Controller, Sky Media says:
“InMobi offers a comprehensive and compelling mobile advertising platform for premium publishers and brands alike. We selected them as a sales partner after a rigorous evaluation process. Their powerful targeting technology and heritage in mobile will help Sky to build out its mobile offering alongside opportunities sold by our direct sales team. We are looking forward to a long and fruitful partnership with InMobi.”
Sky Media apps and mobile features generate more than 1.5 billion ad impressions every month, with 20.7 million unique visitors. InMobi’s global network spawns 1 billion active uniques, processing 6 billion ad requests every day. In Europe, requests are 230 million monthly active uniques, reaching more than 50% of the mobile devices.
Amine Melouk, Director, Strategic Partnerships – Europe, InMobi, adds:
“We are very excited about our partnership with Sky. Now, our brand clients and agencies can reach and engage premium mobile audiences on a variety of brand-safe mobile apps and mobile websites, using InMobi’s industry leading mobile advertising platform. InMobi will enable Sky on the back of our extensive mobile experience and technology platform.”
Through this partnership, Sky Media hopes to gain new clients and grow its advertising revenue, which in the UK was up 7% to £472 million (£440 million in 2013) in 2014.