InMobi and Starcom MediaVest Group, better known as SMG, have formed a partnership to offer their combined mobile advertising might to Europe, along with a new private mobile advertising marketplace. The two companies already have a similar partnership in place in North America.
Iain Jacob, SMG’s president of EMEA operations, said:
“Mobile is no longer an option, but an imperative for brands and this partnership puts us at the forefront of delivering the very best mobile solutions for our clients. As a European first, we have a clear competitive advantage which will lead to enormous benefits and value to our client base across Europe.”
SMG’s clients will gain access to InMobi’s ad formats, analytics, and important user data. It claims to monitor more than 200 million consumers throughout Europe, and has built up over 100 audience personas. InMobi will operate a private native ad marketplace for SMG’s clients, where native and video ads will be sold to advertisers. A product committee has been formed to ensure products offered will be relevant to SMG’s customers.
Atul Satija, InMobi’s chief revenue officer, added:
“We are delighted to partner with SMG and deliver a variety of ad experiences to mobile consumers for global brands. This partnership reiterates InMobi’s leadership in mobile advertising, both globally and in Europe and will play a big role in bringing mobile to the center of brand-building.”
SMG has more than 8000 employees in 130 different offices around the world, and works with companies including Samsung and king.com. InMobi’s mobile ad platform reaches more than a 1 billion unique users around the world, and you can learn more about the company by visiting its profile here.