InMobi launches new remarketing platform
With mCommerce sales in South Korea now accounting for more than 50% of overall retail commerce sales and a growth projection of $29bn over the next three years, mCommerce in the country is growing fast – at a CAGR of 26.5%. That’s more than the estimated growth for both eCommerce and retail.
The new InMobi remarketing tool aims to maximise revenue across mCommerce campaigns.
Driven by Miip, it features ad experience and targeting tools for better user experience and ROI. Advertisers can feature remarketing campaigns to nudge consumers to make a first purchase, retarget existing consumers and reactivate dormant ones. The SDK comes directly integrated with 30,000 mobile apps for more creative control and compelling storefront experiences.
The remarketing platform has already been tested across a series of eCommerce campaigns globally including for Myntra and PayTM in India, and Nuomi in China with mobile sales increasing up to 7%.
Jayesh Easwaramony, VP and GM of APAC, Middle East and Africa, InMobi says:
“The remarketing platform will be critical in enabling e-commerce businesses in South Korea to extend beyond driving brand awareness and app installs, to increasing sales and transactions through mobile advertising. InMobi, with its reach of 28 mn unique users, and unique mobile-first advantage will serve as a catalyst for online retailers to scale their mobile revenues.”