Mobile advertising platform InMobi has partnered with Indian music streaming app Airtel Wynk Music in an exclusive display ad monetisation partnership to enable advertisers to reach more than 21 million monthly active users via high-impact in-app ad experiences.
Through the partnership, the music app will be offering non-intrusive and high-quality user experiences.
Navin Madhavan, Head, Publisher Partnerships at InMobi, explains that the deal allows marketers to target and engage with smartphone users in India.
“Brands have a great opportunity to launch new products or drive brand awareness through the InMobi-Wynk partnership amongst diverse audiences, especially young music enthusiasts. InMobi’s in-app SDK, with its superior ad caching technology, powers high-quality experiences for Wynk Music and its users. Advertisers can leverage high-impact ad placements such as full-screen interstitials during natural breaks in the user interaction and masthead banners on the home screen of the app.”
The Airtel Wynk Music app reached 50 million downloads in March 2017 with average user engagement of 75 minutes per day.
Kartik Sheth, CEO of Airtel Wynk Music, added:
“Wynk is one of India’s most popular entertainment apps and our goal was to work with the right monetization partner who with the right platform could bring the balance of user experience and monetization capability to us and hence, chose InMobi. We are excited to leverage the InMobi SDK and their long standing advertiser relationships to power some really interesting and engaging ads to our users from their favourite brands.”